Why should I register a domain name? A domain name will give you a unique identity on the Internet. In some ways, a domain name is similar to a customized license plate. Many organization find it useful to have an e-mail or Web address that is similar to their company name or to their company product(s). If your organization's name is Example, Inc., you could register (Russian: регистрация) the domain name example.com and your e-mail address would be email@example.com. Your customers will also be able to access your organization's website by visiting "www.example.com" with their Internet browser. Discover who owns a website or domain name by searching our Whois database or buy domains even if they are already registered.